Shaping stories and experiences that connect people and place
Meet
Katrina McLennan
With roots in design, museum storytelling, and strategic communications, I specialise in interpretation and narrative design that helps people connect with places, ideas, and each other. From exhibitions to wayfinding to digital platforms, my work sits at the intersection of story, meaning and experience.
Through Maungatua Creative, I partner with cultural organisations, communities and purpose-led brands to shape engaging, human-centred storytelling. Whether developing interpretive strategies, crafting exhibition narratives, or translating complex knowledge into accessible experiences, I help organisations share stories that resonate, invite exploration, and leave a lasting impact.
Bringing ideas to life
interpretation, storytelling, strategy, and design to help you share your work in ways that feel clear, engaging, and true to purpose. Whether you’re developing an exhibition, shaping a place-based story, building a campaign, or designing a visitor experience, I work alongside you to bring ideas into the world with care, creativity, and meaning.
Strategy & Story
Interpretive strategy, narrative frameworks, storytelling direction, brand and place-based storytelling foundations.
Content & Design
Exhibition content, interpretive writing, visual storytelling, signage and wayfinding, digital and print content design.
Insight & Experience
Audience insight, visitor journeys, learning pathways, experience design, engagement planning and evaluation.
Ready to share your story?
From interpretive strategy and storytelling to exhibitions and visitor experiences, I help shape creative, people-centred work that connects with purpose and leaves a lasting impression.
